#ChangeTheGame

Teaming up with Copacino+Fujicado and the Seattle Mariners, we made this spot to kick off a campaign to bring awareness and change to the Antibullying conversation.  Macklemore and King Felix were more than willing to lend their voice to help #ChangeTheGame.  We were excited at the prospects, as well, lending a hand to affect some change and it was just a super fun project.  See the behind the scenes from the shoot on the StraightEIGHT Blog.

Frame grabs below from the raw, uncolor-corrected footage. Those faces are beautiful no matter what.