VCU Medical Center

We ponder the origins of the human spirit and where it can take us in this new project Matthew directed and shot for VCU Medical Center in Richmond, Virginia. Over three days, Matt shot surgeries, physical therapy, radiology, neurology, neonatal ICU, bikes, bikes and more bikes (no surprise). VCU Medical is the exclusive medical sponsor for the UCI 2015 World Championships held in Richmond. This piece merges the idea of precision in training, in competition and the precision of world class healthcare. A huge thanks to DK for bringing Matthew on board.

Ad Agency: ND&P Neathawk Dubuque & Packett
Production Company: Digital Kitchen
Director/DP: Matthew J. Clark
Producer: Paul Williamson
Line Producer: Eugene Mazzola
Editor: Slavka Kuehn
Color Correction: Eric Rosen, Light Press
Composer: Jesse Salomon Clark