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VCU Medical Center

We ponder the origins of the human spirit and where it can take us in this new project Matthew directed and shot for VCU Medical Center in Richmond, Virginia. Over three days, Matt shot surgeries, physical therapy, radiology, neurology, neonatal ICU, bikes, bikes and more bikes (no surprise). VCU Medical is the exclusive medical sponsor…

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Group Health “Luxury or Right”

Telling it like it is with honest, genuine responses only comes from doing your homework and knowing the people you are interviewing. Over three days, Matt interviewed 35 people for this campaign. He also pre-interviewed all of them in person to really get to know them and their story. Facing the hardships and dilemmas of…